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Guide Dogs and Fenella Smith team up for the By My Side range

Guide Dogs and Fenella Smith team up for the By My Side range

Brand new collection launching March 2022!

Guide Dogs is excited to announce a new collaboration with British design brand, Fenella Smith. Our new By My Side collection celebrates inspiring and life-changing guide dogs partnerships, while raising money to help Guide Dogs to continue their vital work in enabling people with sight loss to live actively, independently and well.

Launching in March 2022, this new range includes four mugs, which come as a set or individually, a dog bowl and a treat jar, each with beautiful hand-drawn illustrations of dog breeds from the Guide Dogs family. Each piece is designed in the UK and made in Portugal.

Our partner Fenella Smith said of the collection:

"As lovers of all things animals and especially dogs, at Fenella Smith we want to play our part in helping support Guide Dogs. That's why we have dedicated our time in creating this collection for Guide Dogs whose ambition is a future where every person with sight loss has the confidence and support they need to live their lives to the full."

We are thrilled that this new range will be available on the Guide Dogs Shop soon. They will also be available from Fenella Smith, as well as selected stockists across the UK, with a percentage of the profits coming back to Guide Dogs.*

See below for a sneak-peek of the By My Side collection below:

By My Side Mugs

Available separately at £14 or buy all four together for £50

Perfect for your favourite brew! These slip cast and hand finished ceramic mugs each feature a delightful illustration of dog breeds from the Guide Dogs family. Each mug is 9.5cm high, has a capacity of ½ pint (0.3 litres), and is dishwasher safe.

By My Side Dog Bowl

Available separately for £24

This ceramic dog bowl is perfect for your pet's daily food or as a designated water bowl. It is robust and heavy, so your four-legged friend can't push it across the floor or tip it over. Each slip cast and hand finished bowl comes with a useful thumb indent to help lifting off the floor, and they are dishwasher safe for easy cleaning and hygiene. Measures 6cm high with a diameter of 18cm.

By My Side Treat Jar

Available separately for £34

This slip cast and hand finished ceramic treat jar is the perfect size for those little tidbits whether that’s biscuits for the pooch or biscuits for you! Each jar has a height of 24cm and a width of 16cm, with a securely fitting lid, and is dishwasher safe.

*This collection has been designed and is being sold in support of The Guide Dogs for the Blind Association, registered charity number 209617 (England and Wales) and SC038979 (Scotland). Fenella Smith will donate a minimum of £2500 to The Guide Dogs for the Blind Association.

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